{"id":33998,"date":"2026-03-04T13:32:32","date_gmt":"2026-03-04T10:32:32","guid":{"rendered":"https:\/\/developvalmiera.lv\/jauns-erasmus-projekts-palidz-jauniesiem-pienemt-ilgtspejigakas-modes-izveles\/"},"modified":"2026-04-22T13:44:36","modified_gmt":"2026-04-22T10:44:36","slug":"jauns-erasmus-projekts-palidz-jauniesiem-pienemt-ilgtspejigakas-modes-izveles","status":"publish","type":"post","link":"https:\/\/developvalmiera.lv\/en\/jauns-erasmus-projekts-palidz-jauniesiem-pienemt-ilgtspejigakas-modes-izveles\/","title":{"rendered":"New Erasmus+ project helps young people make more sustainable fashion choices"},"content":{"rendered":"\n
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\u00a0Photo by the blowup on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

Fast fashion is one of today’s major environmental and social challenges. It contributes to climate change, excessive resource use, growing textile waste and unfair labour practices. While many young people are deeply concerned about sustainability, the allure of cheap prices, constant advertising and social media trends can make fast fashion hard to resist. The new Erasmus+ project Sustainable Advocates aims to address this gap between values and everyday behaviour, helping young people to better understand the real impact of their clothing choices and encouraging more responsible consumption.<\/strong><\/p>\n\n\n\n

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\u201cFast fashion is designed to be quick and disposable, but its impact on people and the planet lasts much longer. Through Sustainable Advocates, we want to give young people the knowledge, digital tools, and confidence to question their habits and make more responsible choices that they can carry into both their personal and professional lives,\u201d says a representative of WeLearn<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n

Coordinated by Valmiera Development Agency (Latvia), the project will run from September 2025 to November 2026, in partnership with Sustainability InnoCenter (Sweden) and WeLearn (Ireland). Together, the partners will create engaging infographics about fast fashion and its sustainable alternatives, organise a 30 – day \u201cNo Fast Fashion Challenge\u201d for young vocational education and training (VET) learners, and share their experiences via social media campaigns and digital storytelling. The project will also produce policy briefs based on its findings to help educators and decision-makers integrate sustainability and responsible consumption into VET education.<\/p>\n\n\n\n

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\u201cYoung people often care about sustainability, but they don\u2019t always have the tools to turn good intentions into everyday action. Sustainable Advocates helps bridge that gap in a practical and accessible way,\u201d says a Valmiera Development Agency representative.<\/strong><\/p>\n<\/blockquote>\n\n\n\n

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\u201cBy combining behavioural insights, digital tools and real-life challenges, we want to make sustainable fashion choices easier and more appealing for young people,\u201d adds a partner from Sustainability InnoCenter.<\/strong><\/p>\n<\/blockquote>\n\n\n\n

As a result of the project, young VET learners will gain greater awareness, critical thinking skills, and practical knowledge to make more sustainable fashion choices. Educators will receive ready-to-use learning resources, while policymakers and stakeholders will benefit from evidence – based recommendations. Ultimately, Sustainable Advocates aims to reduce overconsumption and textile waste, while supporting Europe\u2019s transition towards a more sustainable and responsible fashion system.<\/p>\n\n\n\n

Prepared by,<\/em>
Valmiera Development Agency<\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Fast fashion is one of today’s major environmental and social challenges. It contributes to climate change, excessive resource use, growing textile waste and unfair labour practices. While many young people are deeply concerned about sustainability, the allure of cheap prices, constant advertising and social media trends can make fast fashion hard to resist. 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